Sustainable and responsible business
At Lime Factory, we are aware of the impact our activities can have on our environment. This is why we have designed our business processes to be as sustainable as possible. These are the measures we take: Environmentally conscious sampling Our sampling activities are aimed at avoiding litter. We do this by letting consumers experience […]
What is the best place to sample?
Where is the best place to sample? At a train station or town square or at the butcher’s? Where does your sample get the most attention and what does the location do for your brand’s image? Last but not least, what does sampling location do to (repeat) purchases of your product? Lime Factory surveyed consumers […]
Channel sampling does more for your brand
By sampling from retail and leisure locations, Lime Factory employs a substantially different sampling method than most other sampling agencies. Whereas they usually choose locations where many people pass by such as squares, stations and shopping malls, we choose local stores and leisure locations to introduce consumers to your product. By using multiple locations, we […]
How FMCG companies can lower their acquisition costs
Recent research by research firm Nielsen shows that for most FMCG companies, increasing market penetration is the No. 1 objective. Through the use of ads (and especially online ads) companies try to increase their penetration. Remarkably, all these ads are primarily aimed at increasing awareness. The success of the campaigns is measured in clicks, but […]
Sampling at hairdressers: interesting for many brands
Lime Factory has a database of as many as 18,000 channels (locations) where we can sample. Channels with whom we maintain a good relationship and who enthusiastically embrace our campaigns. One such channel involves the hairdresser. A channel of interest to many brands. Number of hairdressers increases; especially more specialty hairdressers Over the past five […]
Lime Factory launches new cashback concept
Lime Factory recently developed a successful new cashback concept to encourage repeat purchases of FMCG products. This is an extension of the successful Monsterbox concept. The Monster Box is a grocery package that entices consumers to try new products. By now adding a cashback mechanism to that, we can now convert a portion of Monsterbox […]
Why a playful sampling campaign works better
Standing out, it remains a tough job for some brands. A sampling agency can help you make sure your product gets the awareness you envision. The prerequisite is that the sampling action is well thought out. A sampling agency that uses the same sampling method every time is going to bore consumers, so make sure […]
What does a sampling agency do?
There are several agencies in the Netherlands and Belgium that organize sampling campaigns. Most do so with the help of promotional teams in public places. Lime Factory differs from them as a sampling agency in that we organize sampling campaigns at retail locations. Consider sampling at a greengrocer, a hairdresser, a coffee corner or through […]
Your specific target group can be reached here
When you understand your target audience, you can also target them better. This can be done online through advertisements, for example, but also offline, while shopping or exercising. We have made an overview for you, where your target group can be found. This is a selection of the many channels out there. Of course, other […]
Sampling for more expensive products
When you want to start a sampling campaign, you can choose from a lot of different methods. It can be quite difficult to choose the right one. Therefore, think carefully in advance about what kind of product you have and what the purpose of the sampling campaign is. Should you have a more expensive or […]
