When you want to start a sampling campaign, you can choose from a lot of different methods. It can be quite difficult to choose the right one. Therefore, think carefully in advance about what kind of product you have and what the purpose of the sampling campaign is. Should you have a more expensive or specific product, response sampling might be appropriate. In this blog we will tell you more about this form of sampling and how to use it successfully.
What is response sampling?
Response sampling is a form of sampling where consumers are encouraged to request a sample on their own. This can be done, for example, through a magazine or a supermarket brochure. Response sampling is particularly interesting for somewhat pricier products in a specific niche. The reason is that there is little waste with this form of sampling. Of course, it would be a shame if an expensive product is ineffective.
However, there is also a downside to response sampling. In fact, sometimes there are bargain hunters who request every possible sample. Not because they are interested, but because they are free. As a result, the sample does not end up having the effect it was intended for and there is still waste.
To avoid this, response sampling often uses products for a specific target group. You can think of self-care aids such as peppermint oil or cream, for example. These products are less likely to be abused.
How do you deploy response sampling successfully?
To show you exactly how response sampling works, we’ve created a step-by-step plan. This will give you an idea of how best to use this form of sampling.
Step 1: Map out your product. What kind of product do you want to sample? What is the purpose of the sampling? What do you want to achieve?
Step 2: What is the target audience for your product? Make this as specific as possible so that this group can be properly reached.
Step 3: Think about whether there might be similar products that have the same target audience or use case and get inspired by them.
Step 4: Does your product prove to be the most suitable for response sampling? Then it is time to choose a suitable location for the sample. Select appropriate flyers, magazine or websites where consumers can request the sample. Still prefer response sampling on demand? Read how we go about this here.
Step 5: Finally, it is important to analyze the results after the sampling campaign. You can use this data well for any subsequent campaign.
By setting up multiple sampling campaigns, you’ll eventually figure out what works best. This way you can start running more and more specific campaigns and reach your goal.
Deploying response sampling through Lime Factory
Do you have a more expensive product or one that is specific to a particular niche? Or are you just curious about what response sampling can do for your product? Lime Factory will be happy to provide you with more information and find the perfect match for your products. We think with you and make sure the campaign is a success! So please do not hesitate to contact us.