Sampling
For an effective and cost-efficient sampling campaign, work with Lime Factory. Our method of sampling (channel sampling) is substantially different from that of other agencies. We use existing locations in retail and leisure. This allows us to reach (specific) target groups in a more targeted way, reducing waste and keeping costs down. It also ensures a higher purchase intention. This is measured through our free consumer insights research.


Sampling where your target audience is
Cost efficient
Another big advantage of channel sampling is that we don’t have to hire promotional teams. Instead, (checkout) staff from our partners (channnels) hand out the samples or send it along in the case of webshop sampling. As a result, we can provide you with competitive prices.
Yet another benefit of channel sampling is that often our partners communicate about the sampling campaign free of additional charges. For them, handing out a free product is a fun way to acquire (additional) customers. Through social media and newsletters, they inform their customers about the campaign. You will therefore get free promotion of your product.
More purchases through targeted distribution
Cost-effective
The advantages of working with Lime Factory at a glance
Are you planning to start a sampling campaign? Then do so together with Lime Factory.
- We sample at a time and place when consumers have the time and need for your product.
- We can reach any target group, even those that are narrowly formulated.
- We work cost-effectively thanks to our database of over 18,000 channels.
- We have little "waste.
- We can also offer refrigerated sampling such as for beverages or dairy products.
- We provide you with valuable consumer insights (by default). And with the help of our benchmarks you will gain insight into the effect of your campaign compared to similar products.
- For even more awareness, trial and higher market penetration, we can combine your sampling campaign with other activation campaigns.
Amstel Radler Fresh 0.0
Want to know how we work in practice? Check out how we created a successful sampling campaign for Amstel Radler.
Wondering how we can promote your product?
Every product is different and has a different target audience. Therefore, each product receives a unique approach. Wondering what we can do for you? Contact us.