Sampling
For an effective and cost-efficient sampling campaign, work with Lime Factory. Our method of sampling (channel sampling) is substantially different from that of other agencies. We use existing locations in retail and leisure. This allows us to reach (specific) target groups in a more targeted way, reducing waste and keeping costs down. It also ensures a higher purchase intention. This is measured through our free consumer insights research.
Sampling where your target audience is
Channel sampling is a strategic form of product distribution in which we work with you to accurately determine which consumers will receive your product. Instead of randomly handing out samples on the street or in shopping malls, where the chances are high that they will fall into the hands of people who are not interested, channel sampling uses advanced data analysis and specific channels to reach the right target group. Think about including a sample when purchasing a product in a specialty store, adding a product sample to online orders, or providing samples at leisure venues that closely match your target audience. Over the years, we have built up a database of more than 18,000 channels (locations). This allows us to reach every target group in a very targeted way.
Cost efficient
Another big advantage of channel sampling is that we don’t have to hire promotional teams. Instead, (checkout) staff from our partners (channnels) hand out the samples or send it along in the case of webshop sampling. As a result, we can provide you with competitive prices.
Yet another benefit of channel sampling is that often our partners communicate about the sampling campaign free of additional charges. For them, handing out a free product is a fun way to acquire (additional) customers. Through social media and newsletters, they inform their customers about the campaign. You will therefore get free promotion of your product.
More purchases through targeted distribution
The purpose of sampling is to introduce consumers to your product and convince them to make a purchase. Lime Factory excels at this because we offer the product to a target audience that already has an intrinsic interest. Research shows that targeted distribution through channel sampling leads to a higher conversion rate than traditional sampling methods. Consumers who receive a sample through a channel they trust and are interested in are open to trying the product and are more likely to purchase it if they like it.
Cost-effective
Finally, channel sampling also contributes substantially to strengthening your brand. By linking your product to channels that already have a strong relationship with consumers, your brand elevators on the trust and loyalty those channels enjoy. Linking your brand to a location important to the consumer reinforces the memory structure and creates positive associations with the brand. All of this reinforces the brand experience and makes consumers more likely to purchase the product more often.
The advantages of working with Lime Factory at a glance
Are you planning to start a sampling campaign? Then do so together with Lime Factory.
- We sample at a time and place when consumers have the time and need for your product.
- We can reach any target group, even those that are narrowly formulated.
- We work cost-effectively thanks to our database of over 18,000 channels.
- We have little "waste.
- We can also offer refrigerated sampling such as for beverages or dairy products.
- We provide you with valuable consumer insights (by default). And with the help of our benchmarks you will gain insight into the effect of your campaign compared to similar products.
- For even more awareness, trial and higher market penetration, we can combine your sampling campaign with other activation campaigns.
Amstel Radler Fresh 0.0
Want to know how we work in practice? Check out how we created a successful sampling campaign for Amstel Radler.
Wondering how we can promote your product?
Every product is different and has a different target audience. Therefore, each product receives a unique approach. Wondering what we can do for you? Contact us.
