Lime Factory is an activation and sampling agency, active in the Netherlands, Belgium and France. Sampling at the right moment where there is time and need and measuring the results are the starting points of Lime Factory.

With a marketing and IT background, the owners of Lime Factory, Govert Noordman and Chris Hagens began developing sampling concepts in the summer of 2010.

During a holiday in America, Chris came into contact with some sponsored cinnamon toothpaste in the bathroom of his hotel, a product he would typically never buy. However, as the sample was presented at the precise moment that there was time and need, he was prepared to try it – and it turned out to be fantastic!

Therefore, the approach we take to our sampling concepts is to sample when the consumer actually has the time and the need. In addition, we would also aim to make this measurable.
How often do you see a trash can full of samples 50 meters away from the sampling team? What do you think the consumer thought of that product?

We are working on consumer concepts at home, such as the Monsterbox and Webshop sampling. We have carried out a large number of campaigns through all kinds of channels in both The Netherlands and Belgium; such as fashion shops, bakers, vegetable shops, saunas, play paradises, cooking workshops etc.

Our vision

Curious about who is committed to Lime Factory every day? Meet the team.

Govert Noordman
Govert Noordman

Govert Noordman is co-founder of Lime Factory and is responsible for sales and operations.

Chris Hagens
Chris Hagens

Chris Hagens is co-founder of Lime Factory and is mainly engaged in marketing and IT.

Karmijn Simons
Karmijn Simons

Karmijn has been working at Lime Factory since 2018 and is responsible for the marketing & communication.

Inge Verbeek

Inge has been working at Lime Factory since 2019 and is responsible for the coordination of the projects.

Isabel Danser

Isabel is responsible for establishing and developing relationships with our customers.

Myriam Bocklandt

Myriam is responsible for the sales within Belgium.

Daimi Gouweleeuw

Daimi is verantwoordelijk voor de marketing & communicatie binnen Lime Factory.

Je kunt ons vinden op de Keizersgracht 620 te Amsterdam.
Vragen of interesse? Neem contact met ons op.