Lime Factory is an activation and sampling agency, active in the Netherlands, Belgium and France. Sampling at the right moment where there is time and need and measuring the results are the starting points of Lime Factory.
During a holiday in America, Chris came into contact with some sponsored cinnamon toothpaste in the bathroom of his hotel, a product he would typically never buy. However, as the sample was presented at the precise moment that there was time and need, he was prepared to try it – and it turned out to be fantastic!
Therefore, the approach we take to our sampling concepts is to sample when the consumer actually has the time and the need. In addition, we would also aim to make this measurable.
How often do you see a trash can full of samples 50 meters away from the sampling team? What do you think the consumer thought of that product?
We are working on consumer concepts at home, such as the Monsterbox and Webshop sampling. We have carried out a large number of campaigns through all kinds of channels in both The Netherlands and Belgium; such as fashion shops, bakers, vegetable shops, saunas, play paradises, cooking workshops etc.
Curious about who is committed to Lime Factory every day? Meet the team.
Govert Noordman is co-founder of Lime Factory and is responsible for sales and operations.
Chris Hagens is co-founder of Lime Factory and is mainly engaged in marketing and IT.
Karmijn has been working at Lime Factory since 2018 and is responsible for the marketing & communication.
Inge has been working at Lime Factory since 2019 and is responsible for the coordination of the projects.
Daimi is a working student in Marketing & Communication.
