Author: Danny

Research on the effect of sampling

So what is really the effect of sampling? We really wanted to investigate it properly, so we asked Neuromarketing Research Company Unravel to set up this study for us. We did this using a sampling campaign for Mentos. We had Unravel investigate what happens to unconscious brand associations as a result of a sampling campaign. […]

Is your product suitable for sampling?

Do you want to sample products as a manufacturer? Then first consider whether your product is suitable for this. Does the product stand out, does it live up to what it says and is the ROI positive? If so, sampling is usually a good idea! But note that for some products, sampling is less interesting. […]