Privacy policy



Located at Keizersgracht 620, 1017 ER Amsterdam, Netherlands
Registered with the Chamber of Commerce under number 50922246

Last modified: February 25, 2022

Lime Factory BV (hereinafter: “us”, “we” or “our”) manages the websites,, Visitors, including Clients, can contact us via our website for information about our Services.

This privacy statement contains information about our policies regarding the collection, use and disclosure of your Personal Data when you visit our website, complete the contact form on our website or when you purchase Services from us and the choices you have regarding the processing of that data by Lime Factory BV.

We use your Personal Data to contact you if you request information or to be able to implement the agreement we have concluded with you, as well as to provide and improve our Services. When you visit our website or purchase Services from us, you agree to the processing of your Personal Data in accordance with this policy.


In this Privacy Statement, the following terms are capitalized and used with the following meaning:

Services: All services offered by Lime Factory BV, including but not limited to organizing sampling and activation programs.
Usage data: Automatically collected data generated through the use of our websites, for example: the duration of the visit to a page on our website.
Controller: The natural or legal person who (alone, jointly or jointly with other persons) determines the purposes for which and the manner in which Personal Data are or will be processed. In the context of this Privacy Statement, we are a Data Controller of your Personal Data.
Data Processors: The natural or legal person who processes the data on behalf of Lime Factory BV. We may use the services of various Data Processors to process your data.
Person involved: The Data Subject is any living person who uses our Services and who is the subject of the Personal Data processed by us.
Personal data: Any information about an identified or identifiable natural person. This means that information is either directly about someone or can be traced back to this person.
Agreement: The assignment agreement that you enter into with us, including but not limited to agreements relating to a sampling or activation program.


We collect different types of data for various purposes in order to be able to execute Agreements, as well as to execute the Agreement and to improve our Services.

Personal data

When you purchase a Service from us, we ask you to provide us with certain personally identifiable information that can be used to perform the Agreement, to contact you or to identify you. This personally identifiable information may include, but is not limited to::

Personal data Processing purposes
First- and lastname Implementing the Agreement

Communication about our Services

Manage contact person in CRM system


Processing contact form website

Sending newsletters

Sending end-of-year package

Address, postal code and city
Email address
IP-Address Online website statistics: monitor surfing behavior and estimate demand for Services

Usage data

We may collect data that your browser sends when you visit our websites. This Usage Data may include information such as the Internet Protocol (IP) address of your device, browser type, browser version, the pages you have visited on our website, the time and date of your visit, the time you spent on those pages, the unique device identifier, and other diagnostic data. When you visit our websites using a mobile device, this Usage Data may also include information such as the type of mobile device you are using, the unique ID of your mobile device, the IP address of your mobile device, the operating system of your mobile device, the mobile internet browser you are using, the unique device identifier and other diagnostic data.

We use the Usage Data for a variety of purposes:

  • to collect analytics or valuable data that we can use to improve our websites and Products
  • to detect, prevent and treat technical problems


Just like the information we have collected indirectly about you, we may use the Personal Data you provide to us to send our own newsletter or other marketing purposes, for example an email with offers that match the Services that you have previously used. have taken from us. For this we use your e-mail address and your first and last name. You can indicate at any time that you no longer wish to receive newsletters from us. To do so, follow the unsubscribe instructions included in every email you receive from us.


If you are a resident of the European Economic Area (EEA), the legal basis for collecting and using the Personal Information described in this Privacy Statement depends on the Personal Information we collect and the specific context in which we collect it.

We may use your Personal Data because:

  • We have concluded an Agreement with you
  • You have given us permission to do so
  • The processing is in our legitimate interest and not overridden by your rights
  • In compliance with the law


We will take all reasonable steps to ensure that your Personal Data is processed in accordance with this Privacy Statement and that your Personal Data is not transferred to an organization or country outside the European Union.

We only keep your Personal Data for as long as this is necessary for the purposes stated in this Privacy Statement. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (e.g. if we are required to retain your data in compliance with applicable law), resolve disputes and enforce our legal obligations or policies to suit.

We also store your Usage Data for internal analytical purposes. Usage data is anonymized as much as reasonably possible, unless we are legally obliged not to store this data anonymously.

All Personal Data will be deleted by us the moment it is no longer necessary for the purposes for which we process the Personal Data, unless we are obliged to keep (part of) your Personal Data for longer on the basis of a legal obligation. Personal data is manually deleted by us.


Business transaction

If Lime Factory BV is involved in a merger, acquisition or sale of assets, your Personal Data may be transferred. We will notify you before your Personal Data is transferred and becomes the subject of another Privacy Statement.

Disclosure for Law Enforcement Purposes

In certain circumstances, we may be required to disclose your Personal Information if required to do so by law or at the request of government authorities (e.g., a court or government agency).

Legal requirements

We may disclose your Personal Information in the good faith belief that such action is necessary:

  • To comply with a legal obligation
  • To protect and defend the rights and property of Lime Factory BV
  • To prevent or investigate possible wrongdoing in connection with the supply of Products
  • To protect the personal safety of users of the Products or the public
  • As protection against legal liability


The security of your Personal Data is important to us, but please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


If you are a resident of the European Economic Area (EEA) you have certain data protection rights. We strive to take reasonable steps to enable you to correct, amend, delete or restrict the use of your Personal Data.

If you want to know which Personal Data we process about you and if you want certain Personal Data to be removed from our systems, you can contact us.

You have at least the following legal rights in the field of data protection:

  • The right to access, update or delete the Personal Data that we process about you. Where possible, you can access and update your Personal Data or request deletion directly in your account settings. If you are unable to perform these actions yourself, you can contact us to assist you.
  • The right to correction. You have the right to have your information corrected if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to the processing of your Personal Data.
  • The right to restriction. You have the right to request that we restrict the processing of your Personal Data.
  • The right to data portability. You have the right to receive a copy of the information we process about you in a structured, machine-readable and commonly used format.
  • The right to withdraw your consent. You also have the right to withdraw your consent at any time where we process your Personal Data based on your consent.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to submit a complaint to the Dutch Data Protection Authority regarding our collection and use of your Personal Data. For more information you can contact the Dutch Data Protection Authority



In the context of our business activities, we share your Personal Data with external companies and persons to simplify our Services, to be able to implement the Agreement, to perform work in the context of our Services, to process your Personal Data or to to help analyze how our Services are used.

We have concluded processing agreements with all these external parties. These Data Processors have access to your Personal Data only to perform these tasks on our behalf and may not disclose it to others or use it for any other purpose:

Gegevensverwerker Doel
Kinsta WordPress hosting, contact form, comments on articles
MailChimp Sending newsletters and e-mail communication.
Perfectview CRM system
Google Google Ads and Google Analytics for website statistics
Typeform Customer satisfaction research
Hotjar Monitoring surfing behavior
LinkedIn LinkedIn Ads
Other service providers When we hire third parties to perform certain (specialist) activities in the context of the Agreement, we can provide your Personal Data to these service providers insofar as this is necessary for the execution of our Products to you.

We do not sell your Personal Data to other parties.


Social media

On our websites we may show messages including reactions from our social media channels. The terms and conditions of the relevant platform apply to the use of social media. We only show the messages and information as filled in by you and sent via social media. This may also include Personal Data provided by you.

In addition, social media buttons are included on our website. These buttons are intended, among other things, to share a product, advertisement or page via social media. When you use these social media buttons, the administrators of these services collect your Personal Data. The privacy policy of this third party applies to the processing of your Personal Data by these third parties. Consult the privacy policy of these third parties if you want to know how they handle your data.

Links to other sites

On our website you may find hyperlinks to websites of third parties. We bear no responsibility with regard to the way in which these third parties handle your data. Read the privacy statement, if any, of the site you are visiting.


We may update our Privacy Statement at any time. We will notify you of any changes by publishing the new Privacy Statement on our website.


If you have any questions about this Privacy Statement or if you wish to exercise your rights, you can contact us by e-mail: or by telephone: 020 – 320 90 02 or by letter: Keizersgracht 620, 1017 ER Amsterdam, Netherlands.