Located at Keizersgracht 620, 1017 ER Amsterdam, The Netherlands
Registered with the Chamber of Commerce under number 50922246

Last modified on: February 25, 2022

Lime Factory BV (hereinafter “us”, “we” or “our”) operates the websites,, Through our website visitors, including Clients, can contact us for information about our Services.

This Privacy Statement contains information about our policies regarding the collection, use and disclosure of your Personal Data when you visit our website, fill out the contact form on our website or when you purchase Services from us and the choices you have regarding the processing of that data by Lime Factory BV.

We use your Personal Data to contact you if you request information or to be able to execute the agreement we have concluded with you, as well as to provide and improve our Services. When you visit our website or purchase Services from us, you consent to the processing of your Personal Data in accordance with this policy.


In this Privacy Statement, the following terms are capitalized and used in the following sense:

Services: All services offered by Lime Factory BV, including but not limited to organizing sampling and activation programs.
Usage data: Automatically collected data generated by the use of our websites, for example: the duration of the visit to a page on our website.
Processor: The natural or legal person who (alone, jointly or in common with other persons) determines the purposes for which and the manner in which Personal Data are or will be processed. For the purposes of this Privacy Statement, we are a Processor of your Personal Data.
Data Processors: The natural or legal person who processes the data on behalf of Lime Factory BV. We may use the services of various Data Processors to process your data.
Respondent: The Data Subject is any living person who uses our Services and is the subject of Personal Data processed by us.
Personal Data: Any information about an identified or identifiable natural person. This means that information is either directly about someone or can be traced back to them.
Agreement: The engagement agreement you enter into with us, including but not limited to agreements related to a sampling or activation program.


We collect different types of data for a variety of purposes in order to give effect to Agreements, as well as to give effect to the Agreement and to improve our Services.

Personal data

When you purchase a Service from us, we ask you to provide us with certain personally identifiable information that may be used to perform the Agreement, to contact you or to identify you. This personally identifiable information may include but is not limited to:

Personal data Purposes of processing
First and last name Execution of the Agreement

Communication regarding our Services

Manage contact in CRM system


Processing contact form website

Sending of newsletters

Sending of year-end package

Address, postal code and city
E-mail address
IP Address Online website statistics: monitor browsing behavior and estimate demand for Services

Usage data

We may collect data that your browser sends when you visit our websites. This Usage Data may include information such as your device’s Internet Protocol address (IP address), browser type, browser version, the pages you visited on our website, the time and date of your visit, the time you spent on those pages, unique device ID, and other diagnostic information. When you visit our websites using a mobile device, this Usage Data may additionally include information such as the type of mobile device you are using, the unique ID of your mobile device, the IP address of your mobile device, the operating system of your mobile device, the mobile internet browser you are using, the unique device ID and other diagnostic information.

We use the Usage Data for a variety of purposes:

  • To collect analytics or valuable data that we can apply to improve our websites and Products
  • To detect, prevent, and treat technical problems


Like the information we have collected about you indirectly, we may use the Personal Data you have provided to us to send our own newsletter or other marketing purposes, for example, an email with offers that are consistent with the Services you have previously purchased from us. To do this, we use your email address and your first and last name. At any time, you can notify us that you no longer wish to receive newsletters from us. To do so, follow the unsubscribe instructions included in every email you receive from us.


If you are a resident of the European Economic Area (EEA), the legal basis for the collection and use of the Personal Data described in this Privacy Statement depends on the Personal Data we collect and the specific context in which we collect it.

We may use your Personal Data because:

  • We have entered into an Agreement with you
  • You have given us permission to do so
  • The processing is in our legitimate interest and is not overridden by your rights
  • In compliance with the law


We will take all reasonable steps to ensure that your Personal Data is processed in accordance with this Privacy Statement and that your Personal Data is not transferred to any organization or country outside the European Union.

We will retain your Personal Data only as long as necessary for the purposes stated in this Privacy Statement. We retain and use your Personal Data to the extent necessary to comply with our legal obligations (e.g., if we need to retain your data in compliance with applicable law), to resolve disputes, and to enforce our legal obligations or policies.

We also retain your Usage Data for internal analytical purposes. Usage data will be anonymized as much as is reasonable, unless we are required by law not to store such data anonymously.

All Personal Data will be deleted by us at the moment it is no longer necessary for the purposes for which we process the Personal Data, unless we are obliged by law to keep (part of) your Personal Data for a longer period. Personal data is manually deleted by us.


Business transaction

If Lime Factory BV is involved in a merger, acquisition or sale of assets, your Personal Data may be transferred. We will notify you before your Personal Data is transferred and becomes the subject of another Privacy Statement.

Disclosure for Law Enforcement Purposes

In certain circumstances, we may be required to disclose your Personal Data if required to do so by law or at the request of public authorities (e.g., a court or government agency).

Legal Requirements

We may disclose your Personal Information if it is in the good faith opinion that such action is necessary:

  • To comply with a legal obligation
  • To protect and defend the rights and property of Lime Factory BV
  • To prevent or investigate possible wrongdoing in connection with the delivery of Products
  • To protect the personal safety of users of the Products or the public
  • As protection against legal liability


The security of your Personal Data is important to us, but remember that no method of transmission over the Internet or electronic method of storage is 100% secure. While we strive to employ commercially acceptable means to protect your Personal Data, we cannot guarantee absolute security.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We strive to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you want to know what Personal Data we process about you and if you want certain Personal Data to be removed from our systems you can contact us for that purpose.

You have at least the following legal rights regarding data protection:

  • The right to access, update or delete the Personal Data we process from you. Where possible, you can access and update your Personal Data or request its deletion directly in your account settings. If you cannot perform these actions yourself, you can contact us for assistance.
  • The right to correction. You have the right to have your information corrected if it is inaccurate or incomplete.
  • The right to object. You have the right to object to the processing of your Personal Data.
  • The right to limitation. You have the right to request that we limit the processing of your Personal Data.
  • The right to data portability. You have the right to receive a copy of the information we process from you in a structured, machine-readable and commonly used format.
  • The right to withdraw your consent. You also have the right to withdraw your consent at any time where we process your Personal Data based on your consent.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to lodge a complaint with the Personal Data Authority regarding our collection and use of your Personal Data. For more information, please contact the Personal Data Authority.


In the course of our business activities, we share your Personal Data with outside companies and individuals to facilitate our Services, to enable us to perform the Agreement, to perform work in connection with our Services, to process your Personal Data or to help us analyze how our Services are used.

We have entered into processing agreements with all of these external parties. These Data Processors only have access to your Personal Data to perform these tasks on our behalf and they may not disclose it to others or use it for other purposes:

Data processor Purpose
Kinsta WordPress hosting, contact form, article comments
MailChimp Sending newsletters and email communications.
Perfectview CRM system
Google Google Ads and Google Analytics for website statistics
Typeform Customer Satisfaction Survey
Hotjar Monitoring surfing behavior
LinkedIn LinkedIn Ads
Other service providers Where we engage third parties to carry out certain (specialist) work under the Agreement, we may provide these service providers with your Personal Data to the extent that this is necessary for the performance of our Products to you.

We do not sell your Personal Data to other parties.


Social Media

On our websites, we may display posts including comments from our social media channels. The use of social media is subject to the terms and conditions of the relevant platform. We only display the posts and information as completed and sent by you via social media. This may include Personal Data provided by you.

In addition, social media buttons are included on our website. These buttons are intended, among other things, to share a product, advertisement or page via social media. When you use these social media buttons, the operators of these services collect your Personal Data. The processing of your Personal Data by these third parties is subject to the privacy policy of that third party. Please consult the privacy policies of these third parties if you want to know how they handle your data.

Links to other websites

On our website you may find hyperlinks to third party websites. We bear no responsibility with regard to how these third parties handle your data. For this, please read the privacy statement, if any, of the site you are visiting.


We may update our Privacy Statement at any time. We will notify you of any changes by publishing the new Privacy Statement on our website.


If you have any questions about this Privacy Statement or wish to exercise your rights you can contact us by email: or by phone: 020 – 320 90 02 or by post: Keizersgracht 620, 1017 ER Amsterdam, The Netherlands.