Monsterbox

There is no better place to sample than where consumers can use your product right away: namely, at home! Often this is not possible, but it is at Lime Factory. Because we have the ‘Monsterbox’. A box full of (new) products that we send to consumers’ homes where they can try and review the products. And the best part is: participating in the Monsterbox costs you nothing.

Monsterbox
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Who orders the Monsterbox?

The Monsterbox is ordered by (mainly) families with children whose parents are between the ages of 29 and 49. Families live scattered across the country, most of them in the Randstad. Many of them are ordered by women. And the main driver for them is curiosity. Other interests of the Monsterbox target group includes cooking, shopping and watching TV (on- and offline). Per edition, the Monsterbox attracts as many as 56% new consumers.

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What does it get you?

Valuable insights! Everyone who orders the Monster Box is asked to give their feedback on the products they tried. As many as 10 – 15% of those who order do so! Among other things, they tell whether they already know the product, what they think of it and whether they intend to buy it more often. Additional (specific) questions can also be added to the survey. For example, consider a question about the product’s packaging or price.

Who do you reach?

With the Monsterbox you reach adventurous consumers. Our market research has shown that curiosity about new products is the most important motivation for the majority of our customers to purchase the Monsterbox. The Monsterbox buyer can be found in almost all age groups and family compositions. However, women aged 20 to 50 with children are overrepresented.

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Increased engagement with additional services

With our additional services, you can increase consumer engagement and get even more value from your Monsterbox participation. For example, consider a tell-a-friend action or a contest among our subscribers. Or use our newsletter and social media channels to increase your reach. We can also stimulate (repeat) purchases by organizing a cashback action for you. Please contact contact us and we’ll be happy to tell you more. Want to read more about it first? Take a look at some cases of previous campaigns.

Special editions

We also regularly release special editions of the Monsterbox. Think for example of an organic version with sustainable products or a baby edition with extra products for the little ones. If you would like to know more about this, please contact us.

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The advantages of working with Lime Factory at a glance

  • It's completely free; you just need to make products available.
  • You will receive insights that will tell you more about how consumers experience your product and whether they plan to buy your product more often, and much more.
  • With the Monsterbox, you can reach both the Dutch and Belgian markets.
  • We bring extra attention to your product through a mailing and posts on social media.
  • With our additional services, you can increase consumer engagement with your product and brand at little cost.
Limoen

Monsterbox

Want to know more about the Monsterbox? Check out the website for more information.

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Wondering how we can promote your product?

Every product is different and has a different target audience. Therefore, each product receives a unique approach. Wondering what we can do for you? Contact us.