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Sampling for more expensive products
When you want to start a sampling campaign, you can choose from a lot of different methods. It can be quite difficult to choose the
If your product is running up against the best before date
Many FMCG companies are dealing with products that are running up against the best before date. This can occur due to minimal production batches, ‘mistakes’
How social media can enhance sampling
A good social strategy can greatly enhance the effect of your sampling campaign. Sampling has long ceased to be just handing out a slice of
Research on the effect of sampling
So what is really the effect of sampling? We really wanted to investigate it properly, so we asked Neuromarketing Research Company Unravel to set up
Is your product suitable for sampling?
Do you want to sample products as a manufacturer? Then first consider whether your product is suitable for this. Does the product stand out, does
Three reasons why sampling works so well
Almost everyone enjoys receiving a sample. A free bottle of drink while you’re shopping, a tasty snack for the road or a free product with