If your product is running up against the best before date
Many FMCG companies are dealing with products that are running up against the best before date. This can occur due to minimal production batches, ‘mistakes’ during planning or products that run a little less during a certain period. These are your options But what do you do with such a best before date batch? Actually, […]
How social media can enhance sampling
A good social strategy can greatly enhance the effect of your sampling campaign. Sampling has long ceased to be just handing out a slice of sausage at the butcher’s. Online technologies also allow offline campaigns to be used more and more effectively. You can collect a lot of data online and use this data to […]
Research on the effect of sampling
So what is really the effect of sampling? We really wanted to investigate it properly, so we asked Neuromarketing Research Company Unravel to set up this study for us. We did this using a sampling campaign for Mentos. We had Unravel investigate what happens to unconscious brand associations as a result of a sampling campaign. […]
Is your product suitable for sampling?
Do you want to sample products as a manufacturer? Then first consider whether your product is suitable for this. Does the product stand out, does it live up to what it says and is the ROI positive? If so, sampling is usually a good idea! But note that for some products, sampling is less interesting. […]