Your specific target group can be reached here

When you understand your target audience, you can also target them better. This can be done online through advertisements, for example, but also offline, while shopping or exercising. We have made an overview for you, where your target group can be found. This is a selection of the many channels out there. Of course, other […]

Sampling for more expensive products

When you want to start a sampling campaign, you can choose from a lot of different methods. It can be quite difficult to choose the right one. Therefore, think carefully in advance about what kind of product you have and what the purpose of the sampling campaign is. Should you have a more expensive or […]

If your product is running up against the best before date

Many FMCG companies are dealing with products that are running up against the best before date. This can occur due to minimal production batches, ‘mistakes’ during planning or products that run a little less during a certain period. These are your options But what do you do with such a best before date batch? Actually, […]

How social media can enhance sampling

A good social strategy can greatly enhance the effect of your sampling campaign. Sampling has long ceased to be just handing out a slice of sausage at the butcher’s. Online technologies also allow offline campaigns to be used more and more effectively. You can collect a lot of data online and use this data to […]

Research on the effect of sampling

So what is really the effect of sampling? We really wanted to investigate it properly, so we asked Neuromarketing Research Company Unravel to set up this study for us. We did this using a sampling campaign for Mentos. We had Unravel investigate what happens to unconscious brand associations as a result of a sampling campaign. […]

Is your product suitable for sampling?

Do you want to sample products as a manufacturer? Then first consider whether your product is suitable for this. Does the product stand out, does it live up to what it says and is the ROI positive? If so, sampling is usually a good idea! But note that for some products, sampling is less interesting. […]

Three reasons why sampling works so well

Almost everyone enjoys receiving a sample. A free bottle of drink while you’re shopping, a tasty snack for the road or a free product with your online order, who wouldn’t want that? But why do we even like this and what does a brand do to get its product to catch on? In this article, […]

The marketing power of cashback campaigns

Cas back promotions are a powerful marketing tool to introduce people to your product. In a cashback promotion, consumers can buy a product in the store and then get a (partial) refund of the purchase price by uploading the receipt. There are several advantages to such a cashback campaign. It has a lowering effect on […]