Sustainable and responsible business

Lime Factory samenwerking Patijnenburg

At Lime Factory, we are aware of the impact our activities can have on our environment. This is why we have designed our business processes to be as sustainable as possible. These are the measures we take: Environmentally conscious sampling Our sampling activities are aimed at avoiding litter. We do this by letting consumers experience […]

Channel sampling does more for your brand

Lime Factory channelsampling

By sampling from retail and leisure locations, Lime Factory employs a substantially different sampling method than most other sampling agencies. Whereas they usually choose locations where many people pass by such as squares, stations and shopping malls, we choose local stores and leisure locations to introduce consumers to your product. By using multiple locations, we […]

How FMCG companies can lower their acquisition costs

Recent research by research firm Nielsen shows that for most FMCG companies, increasing market penetration is the No. 1 objective. Through the use of ads (and especially online ads) companies try to increase their penetration. Remarkably, all these ads are primarily aimed at increasing awareness. The success of the campaigns is measured in clicks, but […]