YES! by Nestlé offers surprising nut bars with creative flavor combinations. A delicious snack, the bars are vegetarian, gluten-free, and a source of fiber and protein. To introduce more people to these delicious nut bars, Nestlé asked us to look for the conscious consumer for a short sampling campaign in Belgium.
We found the target group at sports stores and spas in Belgium. There we had employees from the various locations hand out the samples. We set up a counter stand to communicate the promotion and asked our partners afterwards how consumers reacted to the samples? They indicated that their customers were very excited about YES! and thought it was a fun promotion.
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.