YES! by Nestlé offers surprising nut bars with creative flavor combinations. A delicious snack, the bars are vegetarian, gluten-free, and a source of fiber and protein. To introduce more people to these delicious nut bars, Nestlé asked us to look for the conscious consumer for a short sampling campaign in Belgium.
We found the target group at sports stores and spas in Belgium. There we had employees from the various locations hand out the samples. We set up a counter stand to communicate the promotion and asked our partners afterwards how consumers reacted to the samples? They indicated that their customers were very excited about YES! and thought it was a fun promotion.
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