SMINT Defensive

Sampling campaign with extensive consumer experience research

SMINT asked us to organize a sampling campaign to raise awareness of SMINT Defensive as a throat lozenge. In addition, they were interested in the consumer experience and wanted to ask throat lozenge users some specific questions.

Approach and Results

We selected a number of "on-the-go sampling locations" such as car washes and gas stations for SMINT. We also sampled from hairdressers. Because SMINT needed consumer insights, we prepared a survey for them at no cost. In addition to some standard questions about ratings purchase intention, we also added some SMINT specific questions. It gave SMINT a nice indication of the perception of their throat lozenge.

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    Chris Hagens