Approach and Results
To minimize 'waste' and to target audiences in the best possible way, we deployed a number of targeted channels to match the brand. For example, we handed out samples at game stores, Studystore, gas stations, gyms and sporting goods stores. There we put a display on the counter where consumers could grab a free sample and accompanying flyer.
This was very effective because it also allowed us to reach the target audience(s) in a short period of time. The reactions of consumers who received a sample were also purely positive.