Approach & Results
At several clothing stores in Flanders and Wallonia, we handed out samples of Robijn Intense at the checkout. Visitors to the clothing stores were already alerted to the sampling campaign with "railcards" on the clothing racks.
At checkout, consumers received a flyer in addition to a sample. Thereupon, they were invited to give their opinion about Ruby in a short survey. Many people did and responded enthusiastically. For example, one consumer said, "After receiving a sample, I immediately tried it out. The result is amazing, so fresh and delicious smelling. I immediately bought Robijn this week".