Décolor Stop
Effective campaign thanks to combination of store floor activation and sampling
Eau Ecarlate wanted to increase awareness and trial for Décolor Stop and asked us to set up a campaign at supermarkets in Belgium.
Approach and Results
With a combination of a store floor activation and sampling you achieve the best results. And thanks to our large network of independent supermarkets in Belgium, we were able to set this up quickly and cost-effectively for them.
A display and floor sticker at the detergent shelf created awareness, after which consumers received a sample and a flyer at checkout. The flyer featured a QR code that linked to a short survey that allowed us to gather valuable consumer insights for Eau Ecarlate.
