Our approach
In order to reach the target audience as effectively as possible, we looked closely at the sampling channels we could use. Taking into account also the relevance of the location. In the end, we came up with a sampling campaign at no fewer than 134 premium electronics stores, spread across the Netherlands. We complemented this with a small online sampling campaign with a comforter cover webshop.
We then created counter stands and leaflets. Among other things, it contained a call to participate in a short survey about Persil Discs. Store employees were extensively briefed by us and asked to put the stand and leaflets (also) near the washing machines.