Approach and Results
For our sampling campaign, we targeted consumers between the ages of 30 and 50. In doing so, we looked at logical sampling channels that fit the product. Thus, we ended up with cooking stores and vacation parks because consumers need a (hand) dishwashing detergent and can also use it right away.
We added a flyer to the sample asking consumers to give their opinions about Le Chat. 73% of respondents said they thought the product was excellent or good.