Kinder Surprise

Short sampling campaign at Belgian toy stores

Kinder Surprise is the most fun and surprising egg to get. The surprises in the egg now come to life even more thanks to Kinder's free edutainment app: 'Applaydu'. To create awareness for Kinder Surprise and the Applaydu App, Kinder asked us to organize a short sampling campaign among the target group of families with children aged 3 to 7.

Approach and Results

No better and more logical place to meet parents with children than the toy store. So we selected a dozen toy stores scattered throughout Flanders and Wallonia. We put eye-catching displays there and had enthusiastic store employees hand out samples along with a flyer that included more information about Kinder and the Applaydu app. Parents and (especially) children responded very enthusiastically to this free surprise.

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    Chris Hagens