Enjoying a sample when you have nothing to do anyway

BiFi sausages are a delicious and easy snack. BiFi approached us to set up a sampling campaign for them among the target group of men and women between the ages of 18 and 59. The goal was to create more awareness and reach a new target audience.

Approach and Results

We presented different sampling channels at BiFi for them to choose from. We ended up setting up a campaign at several car washes because BiFi is the ideal savory snack for "on the road. Moreover, consumers could also taste the sausage immediately when their car was driven through the car wash.

Already upon arrival at the car wash, motorists were alerted to the action with sidewalk signs. At checkout, they received a sample and a leaflet from an employee. This made for many happy faces.

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    Chris Hagens