Approach and Results
We presented different sampling channels at BiFi for them to choose from. We ended up setting up a campaign at several car washes because BiFi is the ideal savory snack for "on the road. Moreover, consumers could also taste the sausage immediately when their car was driven through the car wash.
Already upon arrival at the car wash, motorists were alerted to the action with sidewalk signs. At checkout, they received a sample and a leaflet from an employee. This made for many happy faces.