BEAR is a healthier snack than other snacks for children. 100% natural, with no added sugars or anything else. BEAR asked us to create an activation campaign among candy lovers to raise awareness and encourage trial.
Since BEAR is a "premium" candy, we decided to organize a sampling campaign with some of the better children's clothing stores and toy stores. We did this both in physical stores and online.
The samples were distributed in conjunction with a leaflet on which we communicated a cashback promotion and a link to a short survey. Through our receipt discounting platform, consumers could receive a portion of their purchase price back after uploading their receipt.
The survey we conducted showed that consumers were raving about BEAR. A whopping 94% said they thought the candy was excellent or good. We also compared these figures to our benchmark and were able to conclude that BEAR's results were above average.
Let us know what we can do for you and we will get back to you soon.