Win campaign agency that delivers results
A win campaign agency helps FMCG brands achieve targeted reach, opt-ins, trial and repeat purchases with measurable activation and de-risking.
Increasing rotation in supermarket: what works
Increasing rotation in supermarket requires more than discounting. Learn what activations, placement and data drive trial, repeat purchase and revenue.
Retail activation campaign that delivers results
A retail activation campaign really works when trial, rotation and data come together. This is how you increase reach, repeat purchase and brand preference.
Sampling for product introduction that works
Sampling for product introduction only really works with the right targeting, distribution and measurement. That’s how you increase trial, rotation and repeat purchase.
Have sampling campaign set up that works
Have a sampling campaign created? Increase trial, repeat purchases and brand preference with targeted distribution, data and measurable activation.
How Brands Grow? With sampling!
Whoever says marketing, says Byron Sharp. His book How Brands Grow has become for many the bible of modern marketing. At Lime Factory, we find that Sharp’s theories fit seamlessly with what we do every day: grow brands through physical confrontation. In this article, we dive into the science behind brand growth and explain why […]
Sustainable and responsible business
At Lime Factory, we are aware of the impact our activities can have on our environment. This is why we have designed our business processes to be as sustainable as possible. These are the measures we take: Environmentally conscious sampling Our sampling activities are aimed at avoiding litter. We do this by letting consumers experience […]
What is the best place to sample?
Where is the best place to sample? At a train station or town square or at the butcher’s? Where does your sample get the most attention and what does the location do for your brand’s image? Last but not least, what does sampling location do to (repeat) purchases of your product? Lime Factory surveyed consumers […]
Channel sampling does more for your brand
By sampling from retail and leisure locations, Lime Factory employs a substantially different sampling method than most other sampling agencies. Whereas they usually choose locations where many people pass by such as squares, stations and shopping malls, we choose local stores and leisure locations to introduce consumers to your product. By using multiple locations, we […]
How FMCG companies can lower their acquisition costs
Recent research by research firm Nielsen shows that for most FMCG companies, increasing market penetration is the No. 1 objective. Through the use of ads (and especially online ads) companies try to increase their penetration. Remarkably, all these ads are primarily aimed at increasing awareness. The success of the campaigns is measured in clicks, but […]
