Have you ever eaten a ‘stroopwafel’? If not, leave a comment at the bottom of this article on our website. We will then send you a ‘stroopwafel’. Because we assure you that once you’ve tasted this Dutch delight, you’ll want to eat it much more often.
What’s true for stroopwafels is also true for many other products. Consumers are only truly convinced of your product’s quality once they’ve experienced it. Sampling is therefore an essential part of your marketing strategy. But how do you reach the right target group at a place and time that suits your product? And how do you measure the effect of your sampling activities? Lime Factory offers you the solution.
Who are we?
Lime Factory is a renowned sampling and activation agency that helps you reach your target group in a (cost-effective) and measurable way, while also encouraging them to try your product and purchase it more often. We do this in France, Belgium, and our home country, the Netherlands, where we are also based. In these countries, we work for several brands from a wide range of FMCG companies such as Nestlé, L’Oréal, Danone, Unilever, and PepsiCo.
A unique sampling method
While most agencies sample in locations where consumers grab a sample in a hurry, we use thousands of retail and leisure locations, such as a clothing store, a bakery, or a holiday park. Locations that align with your brand’s values and where consumers have the time and attention for your product. Moreover, the connection between the location and the product ensures that the activation stays in consumers’ minds for longer.
Another major advantage is that we can reach any target group, even if it’s narrowly defined. By sampling in specialty stores, we can reach any ethnic and/or demographic target group, with minimal “waste.” By conducting free surveys, we can demonstrate how effectively we’ve reached the target group. You would also gain insight into appreciation and repeat purchase intent.
Reaching consumers at home too
Lime Factory also offers you the unique opportunity to reach consumers at home. That’s because we have the Monsterbox. A box filled with (new) products that we send to consumers at home for them to try and review. And the best part is that participation in the Monsterbox is free. All you have to do is provide the products, and we’ll make sure they’re delivered to adventurous consumers.
More information and a free “stroopwafel”
We’d be happy to tell you more about our sampling campaigns and other activation mechanisms to promote your product. Leave us your contact details and we’ll get back to you as soon as possible. The same goes if you’d like to sample a Dutch waffle.
