Approach and Results
In order to introduce this new Garnier product to approximately 80,000 young people, we set up a collaboration with Studystore: the (online) shop for students in the Netherlands.
With each order, we sent along a sample of Garnier SkinActive. In addition, Studystore customers received a flyer containing a discount code for 25% off their next purchase. As a result, the sampling campaign had high attention value.