Garnier SkinActive

How to reach targeted young people with channel sampling

Garnier SkinActive PureActive Charcoal is a skin care product that helps to fight pimples. Garnier wanted to introduce this new skincare product to as many young people as possible and asked us to help them do so.

Approach and Results

In order to introduce this new Garnier product to approximately 80,000 young people, we set up a collaboration with Studystore: the (online) shop for students in the Netherlands.

With each order, we sent along a sample of Garnier SkinActive. In addition, Studystore customers received a flyer containing a discount code for 25% off their next purchase. As a result, the sampling campaign had high attention value.

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    Chris Hagens