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Riedel European Football Championship Activation

Riedel European Football Championship Activation

We had to wait a year longer, but the 2021 European Championship is a fact. Such a European Championship period is always a great opportunity to set up a promotion. This is what they thought at Riedel as well. Therefore, in collaboration with Riedel, we have set up an instore EC promotion.

Riedel has a broad and varied brand portfolio with strong classics like Appelsientje and innovative newcomers like Van de Boom. But also chilled juices like CoolBest belong to the portfolio of Riedel. With different packaging and brands, they respond to different times and needs. In order to boost the sales of some of the long shelf life juices, we set up an EC campaign together. By participating in this campaign, consumers have the chance to win a Phillips TV.

In the run-up to and during the European Football Championship, EC stickers and unique promotional codes were attached to all packs of Appelsientje, DubbelFrisss, DubbelDrank, Van de Boom and Taksi. This sticker featured the following action mechanism: ”Watch the EC on a new Philips TV!” During the EC, two TVs will be raffled off among participants every day. Through this sticker, consumers are directed to the action page, where the code can be entered and you can immediately see if you have won one of the 100 Philips Ambilight TVs.




Do you also want to set up an instore activation? We would like to set up this campaign together with you. Contact us for the possibilities for your company.