Materne Orange juice
Chilled sampling at the right time and place
Materne asked us to reach higher-income Belgian consumers to try their orange juice and encourage them to (repeat) purchase.
Approach
We organized a sampling campaign at bakeries because we could meet all the needs there.
First, we got into the heart of the target audience, especially since we selected upscale bakers.
But we could also sample at the right time when consumers needed a glass of orange juice.
And the bakers had ample refrigeration space, allowing us to offer the juice chilled without incurring high costs.
Results
The results of this sampling campaign were astounding. Consumers were hugely impressed with the natural taste of Materne Orange and indicated in large numbers that they would now buy this orange juice more often.
