Riedel
EC contest scores lots of attention and opt-ins
After years, the Dutch national team once again competed in a major final tournament at the 2021 European Championships. Riedel wanted to use this opportunity to raise awareness of their brands with an activation campaign. They asked us to come up with, set up and take care of an instore EC campaign.
Our approach
We came up with the campaign "Watch the EC on a new Philips TV" for Riedel. In the run-up to the European Championship, approximately 12,000,000 packs of juice were provided with a sticker with a unique action code. Anyone who bought a pack of juice from Appelsientje, Taksi, Van de Boom, Dubbelfriss or Dubbeldrank during the promotional period had a chance to win a new TV with the purchase of just 1 product. The website we developed for Riedel allowed consumers to enter their code and instantly see if they had won.
Fully taken care of including customer service
Riedel was completely taken care of by us during the campaign. We arranged everything. Not only the codes and the promotion website, but also the legal conditions, the prizes, the communication with the winners and even the customer service; something we have a lot of experience with thanks to our Monsterbox. In addition, we collected sales data for Riedel during the campaign.
Results
The Riedel EK activation was a success. A total of 210,328 entries of an action code by 78,286 unique participants were. A redemptive rate of 1.8%. In addition, Riedel received nearly 22,000 opt-ins. Valuable consumer data that they can use them for such things as mailings.
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Not only the codes and the promotion website, but also the legal conditions, the prizes, the communication with the winners and even the customer service, was taken care of by us.
