Viospread
High ROI through sampling at a logical place and time
A high return on investment from sampling is achieved if you sample in places where your target audience is and when there is time and need for your product. That's the power of channel sampling. Thanks to our database of more than 18,000 channels, we always know how to reach your target audience. A good example of this is our sampling campaign for Viospread: a 100% vegan alternative to cream butter.
Our approach
What more logical place to introduce consumers to Viospread than at bakeries! That's why we came up with a sampling campaign at all Bakker Bart locations. For two weeks, employees at Bakker Bart handed out free chilled Viospread samples with every purchase. In total, we reached about 60,000 consumers with this. Lime Factory handled the entire campaign, from creating display materials and leaflets. Together with Bakker Bart, we took care of distributing the chilled samples and POS materials. The customer was completely taken care of by us.
Results
A regular part of every Lime Factory sampling campaign is that we also collect consumer insights. With Viospread's sampling campaign, consumers received a leaflet from us containing a link and QR code to a contest and short survey. Consumers could indicate what they thought of the product and whether they intended to buy it more often. In the case of Viospread, an overwhelming majority indicated that they thought the product was good or even outstanding and would (probably) buy it more often.
We have worked together many times and it is always a pleasure to work together. For example, it's nice to switch with Lime Factory, they take a lot of work off your hands and are keen on deadlines. I am very happy with itAlisha van Geest, brandmanager Violife Benelux bij Upfield
