Our approach
What more logical place to introduce consumers to Viospread than at bakeries! That's why we came up with a sampling campaign at all Bakker Bart locations. For two weeks, employees at Bakker Bart handed out free chilled Viospread samples with every purchase. In total, we reached about 60,000 consumers with this. Lime Factory handled the entire campaign, from creating display materials and leaflets. Together with Bakker Bart, we took care of distributing the chilled samples and POS materials. The customer was completely taken care of by us.