Lassie Finished Risotto
Sampling campaign with a suitable dish for the wine lover
Usually the rule is that you look for a nice wine to go with a nice meal. But, of course, you can turn it around and add a nice meal to a nice wine. That was more or less the idea of our short sampling campaign of Lassie Bijnaklaar Risotto at wine stores.
Approach and Results
We collaborated with several branches of Henri Bloem Wine Shop. We asked them to hand out the packs of Lassie Bijnaklaar Risotto and to advise their customers which wine they could best drink with it. The participating Henri Bloem branches really enjoyed participating in this and indicated that their customers also found it very nice and appropriate to receive a pack of Lassie Bijnaklaar Risotto here. Because it was a small, short-term promotion, we did not do any additional research. Lassie was also satisfied with the sampling campaign and indicated that they would like to repeat the campaign again.
