Unox Good Pasta

Perfect place and time to reach with sampling students

Unox Good Pasta is perhaps the ultimate convenience product. No long preparation time because in just five minutes you can already enjoy a delicious pasta. An ideal product therefore also for the busy student who needs a filling snack. Lime Factory was commissioned to come up with an appropriate sampling campaign for students.

Approach and Results

We found in the stores of Studystore the perfect location to hand out Unox Good Pasta samples. In order to also reach as many students as possible across the country in a short period of time, we organized our campaign simultaneously with the introduction weeks of various universities. A counter stand and shelf card were used to communicate the sampling campaign.

Samples of Unox Good Pasta were in high demand and Studystore staff received many positive comments from students.

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    Chris Hagens