Approach and Results
We found in the stores of Studystore the perfect location to hand out Unox Good Pasta samples. In order to also reach as many students as possible across the country in a short period of time, we organized our campaign simultaneously with the introduction weeks of various universities. A counter stand and shelf card were used to communicate the sampling campaign.
Samples of Unox Good Pasta were in high demand and Studystore staff received many positive comments from students.