Approach & Results
In consultation with Starbucks, we had samples distributed at Carrefour supermarkets. Cashiers gave consumers a box of two different flavors of coffee and a flyer. The flyer included more information about the different types of coffee Starbucks offers, and a $1 discount coupon on the purchase of a package of Starbucks coffee. In addition, we asked consumers to participate in a short survey.
Thanks to this sampling campaign, approximately 30,000 (new) consumers were introduced to Starbucks coffee cups.