Approach and Results
In our proposal, we gave Spa a wide choice of different healthy sampling channels to achieve their goals. To reach the ultimate conscious living consumer, we asked Dutch dietitians to give their clients a bottle of Spa Touch. We also selected some healthy food delivery companies (Zoake Poke Bowl and Sushi Kings) that added a bottle of Spa Touch with every order.
Our evaluation showed that consumers found the chosen channels very appropriate for Spa Touch, and the response to Spa Touch and the promotion was very positive.