Remia French Dressing
Sampling in a place where you have a need for the product
Remia French Dressing is a delicious dressing for over salad or raw vegetables with the distinctive flavor of dijon mustard and white wine vinegar. Remia asked us to organize a sampling campaign where the target group could get to know this dressing.
Approach and Results
The strength of Lime Factory is that we can sample in logical places. Where there is a need for the product. So too now, because no better place to sample the dressing than at the grocery store. We placed a stand on the counter at various vegetable stores throughout the Netherlands to draw consumers' attention to the campaign. Additionally, we asked store employees to give a sample to every consumer who bought lettuce, salad or salad ingredients. This generated enthusiastic responses.
