Approach and Results
The strength of Lime Factory is that we can sample in logical places. Where there is a need for the product. So too now, because no better place to sample the dressing than at the grocery store. We placed a stand on the counter at various vegetable stores throughout the Netherlands to draw consumers' attention to the campaign. Additionally, we asked store employees to give a sample to every consumer who bought lettuce, salad or salad ingredients. This generated enthusiastic responses.