Prodent

The power of channel sampling: sampling at the right place and time

There is no better sampling method for a product like toothpaste than Lime Factory's channel sampling methodology. After all, where in the summer do you reach families who will try your toothpaste right away?

Approach and Results

The location we chose for Prodent's sampling campaign was the perfect match. Because at vacation parks we reach the target group perfectly without much waste. Moreover, vacation parks perfectly match the needs of consumers and they have plenty of time to try the toothpaste immediately. Not for nothing that we also received many enthusiastic reactions from both consumers and employees of vacation parks. Our free research also showed that the purchase intention was particularly high.

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    Chris Hagens