Persil
Sampling campaign at yoga and gyms
Best for yourself and your clothes: Persil
Sportswear is used intensively and therefore deserves a detergent that really cleans. To acquaint athletes with the power of Persil, we conducted a targeted sampling campaign at gyms in Belgium. We reached an active target group that values fresh, clean clothes, especially after exercise.
Approach and results
The campaign revolved around the message, "Persil, because you always give your best, for yourself and your clothes." This message was reflected on posters in the gyms and on counter stands at the counter.
Through the QR code on the flyer, consumers could fill out an online questionnaire. With this we gathered valuable insights about the appreciation of the sample and the repeat purchase intention. By combining sampling with additional communication tools on location and targeted feedback, a good picture of the impact of the campaign emerged.
The campaign was positively received and consumer insights collected show that Persil was successfully introduced to a large number of new consumers.
