Approach and Results
Normally we mainly organize sampling campaigns at retail and leisure locations, but for this particular assignment we took a different approach. After all, where better to reach consumers with a (potential) need for such a dietary supplement as Orthica Quail's Egg than at city parks? So we selected some city parks and made sure that the sampling campaign only started when the weather was also nice.
We sent out an enthusiastic promotional team who, in addition to samples and flyers, we also gave them a script about how Orthica Quail's Egg works. Visitors to city parks responded enthusiastically. We were able to reach many people in the target group in this way.