Sports sampling campaign among diehard sports fans

Nestlé Health Science approached us asking if we could generate trial and awareness for Nuun? Nuun's effervescent tablets are specially designed for athletes and contribute to proper hydration. It was therefore logical that Nuun wanted to focus primarily on endurance athletes and fanatical fitness practitioners in both the Netherlands and Belgium.

Approach and Results

We took a very focused approach for Nuun and selected from our rich database only gyms where the diehard fitness fanatic trains. We supplemented this with boxing schools and endurance sports web shops. In this way, we were able to reach the target audience very effectively and this also resulted in enthusiastic responses from consumers.

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    Chris Hagens