Olvarit
Create awareness with sampling for a shelf life product
For Olvarit we have set up two successful campaigns in both the Netherlands and Belgium. These were sampling campaigns for Olvarit squeeze bags: the ideal fruit snack for in-between meals. Olvarit's goal was to create awareness among target families with babies from 6 months to preschool age.
Approach and Results
Because this was a shelf life product, we could only mount a short-lived campaign. In order to get as much coverage as possible in a short period of time, we chose to hand out the samples at many different baby stores.
Every consumer who came to the checkout counter immediately saw an eye-catching counter stand and was given a sample. In addition, we were also able to use the website of one of the baby stores to promote the campaign.
Consumer response to the campaign was very positive. For example, one mother said, "Delicious, and a fun way to get acquainted with it."
Because this was a shelf life product, we could only mount a short-lived campaign. In order to get as much coverage as possible in a short period of time, we chose to hand out the samples at many different baby stores.
