Mike's Hard Selzer
Sampling of light alcoholic beverage via Belgian Food Delivery
Hard Seltzer is a hip drink brought over from America. It is a light alcoholic drink that is low in calories. Since then, there have been several providers of this product. One is Mike's Hard Seltzer. Mike's Hard Seltzer Lime combines refreshment with quality. To introduce more people between 22 and 34 in Belgium to this drink, Mike's asked us to set up a sampling campaign.
Approach and Results
To best reach the target audience and also get them to try the drink directly, we set up a campaign at several Food Deliveries. Consumers (within the target audience) who ordered a meal also received a can of Mike's and a flyer with more information about the product. The response to this campaign was very enthusiastic.
