Approach and Results
Because of the healthy, but also refreshing nature of MayTea, we thought of having samples handed out at gyms and wellness centers, among others, spread across different locations in Belgium. In addition to a bottle of MayTea, consumers also received a flyer containing more information about MayTea's ingredients and an invitation to participate in a short survey.
This research showed that MayTea was hugely popular with consumers. 30% of respondents said they would definitely buy the drink more often, and 39% said they were likely to buy MayTea.