Lipton Sparkling Cashback

Approach and Results

Because Lime Factory has all the knowledge and technology in-house, we can set up a cashback campaign quickly and (cost) efficiently. We use our own platform BeeFund where consumers can easily ask for their money back and which has a real-time reporting tool. The cashback action was hosted in both Dutch and French at a separate URL: beefund.liptonsparkling.be.

Communication
To communicate the promotion, posters and wobblers were deployed at retailers. In addition, the cashback promotion was driven by deploying online ads that referred consumers to the Lipton Sparkling page on the retailer's website. The promotion was then picked up fairly quickly by online "discount platforms" and some news sites such as HLN.

Results
The online ads in combination with the discount platforms and news sites generated a lot of traffic to Lipton Sparkling's cashback website. The goal was to achieve a certain amount of sales, but the cashback campaign was so successful that we exceeded this goal by 50%. In addition, the promotion also generated thousands of opt-ins in less than a month. These email addresses can be used by Lipton for future marketing and communication purposes.

Lipton received a comprehensive report from us that included the number of cashbacks, insights into the locations of the cashback transactions, number of cashbacks by product variant and insight into the online traffic sources of the requests.