Lipton Green Ice Tea

Belgian hotel guest is graced with a cool sample

Lipton Green Ice Tea is a refreshing carbonated green tea based drink. It also contains few calories. To introduce more Belgian consumers to this drink, Lipton asked us to set up a sampling campaign during the summer months.

Approach and Results

In order for consumers to be able to enjoy a cool can of Lipton Green Ice Tea right away (and in peace and quiet), we decided to partner with Van der Valk hotels in the Netherlands.

In each minibar of the hotel rooms, hotel employees placed a can of ice tea. To draw hotel guests' attention to the drink, a table map was placed on the table. They also found there a flyer containing a discount coupon and an invitation to participate in a contest.

The campaign was highly appreciated by hotel guests. The timing (in the hot summer) was particularly good.

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    Chris Hagens