Our approach
We went to work for Lipton and immediately thought of gyms. But we also wanted to add another logical location. We then thought of offices. After all, these are places where many people sit with their own water bottle and also fit very well into Lipton's target group profile. But how do you get there?
We found a solution by partnering with Blue Water Company: a company that delivers water coolers and mineral water to businesses. When water was delivered, Lipton samples and accompanying leaflets were also placed next to the water coolers. The leaflet included more information about Lipton Cold Infuse and an invitation to participate in a short survey.