Lassie
Sampling with a wink
Lassie came to market with a new rice: Half Whole Wheat Magic Rice. Lassie wanted to introduce consumers to this new product and asked Lime Factory to set up a (playful) sampling campaign.
Approach and Results
Normally you would expect a pack of rice to be handed out at a site where you are able to prepare your food such as a vacation park. But in consultation with Lassie, we decided to change tack and hand out the Half Whole Wheat Magic Rice at bakeries. Every visitor who bought a (half) whole wheat bread got a packet of Lassie rice with it. The action caused many happy faces among bakers and consumers alike.
