Lassie

Sampling with a wink

Lassie came to market with a new rice: Half Whole Wheat Magic Rice. Lassie wanted to introduce consumers to this new product and asked Lime Factory to set up a (playful) sampling campaign.

Approach and Results

Normally you would expect a pack of rice to be handed out at a site where you are able to prepare your food such as a vacation park. But in consultation with Lassie, we decided to change tack and hand out the Half Whole Wheat Magic Rice at bakeries. Every visitor who bought a (half) whole wheat bread got a packet of Lassie rice with it. The action caused many happy faces among bakers and consumers alike.

View similar cases

Let's work together!

Let us know what we can do for you and we will get back to you soon.