Approach and Results
We sought out asparagus farmers to ask them to participate in our sampling campaign. These responded enthusiastically, and in addition we found some bakers where we could have samples distributed. We paired both campaigns with a brief survey of Blue Band Roombeter's experience and repeat purchase intent, among other things.
This study found that consumers raved about Blue Band's plant-based alternative to butter. Just under half of the respondents thought the product was excellent and 50% thought it was good. The repeat purchase intention was also very high. Our huge benchmark database allowed us to compare the figures with other products in the same product category.