Hellmann's

Appropriate sampling channel for the real connoisseur

Hellmann's wanted to introduce more people to its Real Mayonnaise and was looking for the true gourmet. It was up to us to advise Hellmann's on an appropriate sampling channel and then to create a short campaign for them.

Approach and Results

We came up with a fun promotion together with online cooking stores. Everyone who ordered anything during a certain period received a small jar of Hellmann's Real Mayonnaise as an extra treat. They also received an eye-catching voucher that allowed you to get a discount on the purchase of your next jar of mayonnaise. The cooking shops received many positive reactions to this sympathetic campaign.

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