Heineken 0.0

Alcohol-free enjoyment on the Amsterdam canals with free sample

To create awareness for their non-alcoholic beer, Heineken asked us to create a short playful sampling campaign among adults .

Approach and Results

We looked for a specific target group, for whom, on the one hand, it is important to drink alcohol-free, but who are also in a position to enjoy their beer directly. We found them in tourists renting boats in Amsterdam. So we approached several boat rental companies, and made sure the Heineken samples were distributed there in a chilled fashion. The reactions to this playful action were purely enthusiastic.

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    Chris Hagens