Felix offers a wide range of cat foods. Felix's daily cat food is already purchased by many consumers, but Felix was particularly keen to increase the penetration of their cat snacks. A targeted sampling campaign was to help them do this.
Given Felix's goal of increasing penetration, we chose only sampling channels where most sales of cat snacks also occur: supermarkets and pet stores. We have made a selection of Delhaize supermarkets and pet stores spread across Wallonia and Flanders.
To encourage repeat purchases, each consumer was given a flyer with a discount coupon in addition to the sample. The campaign was very well received.
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