Dove Men+Care

Sampling of mini-deo yields enthusiastic response

Dove wanted to reach new consumers with their Men+Care deodorant and asked us to set up a sampling campaign among men aged 25+.

Approach and Results

We created a staggered campaign for Dove using both web shops and physical stores. We handed out samples at the stores of Intersport, but also at online shops like

The sampling campaign generated a lot of enthusiastic reactions. Consumers liked receiving something and were also very happy with the size of the deodorant. "Convenient and easy to take with me when I go to sport," was a common reaction.

View similar cases

Let's work together!

Let us know what we can do for you and we will get back to you soon.

    Chris Hagens