Dove Men+Care
Sampling of mini-deo yields enthusiastic response
Dove wanted to reach new consumers with their Men+Care deodorant and asked us to set up a sampling campaign among men aged 25+.
Approach and Results
We created a staggered campaign for Dove using both web shops and physical stores. We handed out samples at the stores of Intersport, but also at online shops like zwembroeken.nl.
The sampling campaign generated a lot of enthusiastic reactions. Consumers liked receiving something and were also very happy with the size of the deodorant. "Convenient and easy to take with me when I go to sport," was a common reaction.
