Approach and Results
We only had a very short preparation time for this sampling campaign, but thanks to our good network we managed to quickly find 42 geographically dispersed supermarkets willing to participate in this sampling campaign. In addition to the sample, we also gave consumers a leaflet asking them to participate in a short survey.
The results of the study showed that Cornet is an award-winning beer for a reason. A whopping 72% of respondents found Cornet Low Alcohol to be outstanding. We also reached 70% new consumers who had never heard of Cornet with our sampling campaign. And finally, repeat purchase intent was also found to be very high.